About Us
Rooted in Nature, Crafted with Care
At Sweet Roots, we believe that sweetness should be pure, natural, and rooted in tradition. In a world full of refined and chemically processed sugars, we chose a different path — to bring back the authentic taste of Naatu Sakkarai, the traditional country sugar that generations have cherished.
Our journey began with a simple mission: to reconnect people with nature’s sweetness while preserving the health benefits and earthy flavors that modern sugar often lacks. Every crystal of Sweet Roots Naatu Sakkarai is a result of careful selection of sugarcane, traditional extraction, and slow-boiling methods, combined with modern hygiene standards.
We work directly with trusted farmers across Tamil Nadu, sourcing fresh sugarcane grown naturally, without the use of harmful pesticides or chemicals. This not only supports local farming communities but also ensures that every pack reaching your kitchen is farm-fresh, wholesome, and nutrient-rich.
The Natural Sweetness You Can Trust
At Sweet Roots, we believe sweetness should come straight from nature — not from factories. Our Naatu Sakkarai is made using time-tested traditional methods that retain its natural minerals, color, and aroma. Every grain tells the story of purity, care, and connection to our roots.
We don’t just make sugar — we preserve a tradition. That’s why every pack of Sweet Roots Naatu Sakkarai delivers the perfect blend of authentic taste and natural goodness, keeping your family’s health at heart.
- Pure & Chemical-Free – No sulphur, bleaching, or artificial agents used.
- Farm to Table Freshness – Directly sourced from local Tamil Nadu farmers.
Organic
Our Naatu Sakkarai is made from organically grown sugarcane, free from pesticides and synthetic fertilizers — giving you pure, healthy sweetness straight from nature.
Handmade
Every batch of our Naatu Sakkarai is lovingly crafted by skilled hands using traditional methods, ensuring authentic taste and natural goodness in every crystal.
Slow Boiling
Our Naatu Sakkarai is gently slow-boiled over natural heat, preserving its rich aroma, golden color, and essential nutrients for a truly authentic taste.
